Betterside Leadership Institute – Top Leadership Training Program in Nigeria, Africa
Sarah spent three weeks perfecting her cold DM script. She was an exceptional graphic designer based in Lagos, capable of competing with top-tier global talent. She sent out fifty personalized messages to potential clients on LinkedIn and Instagram. Out of fifty, she received two replies. Both prospects asked the same question: “Can I see your … Read more
Imagine this scenario. Chidi is a brilliant software developer in Lagos with five years of experience. He spends three hours every day cold-messaging potential leads on LinkedIn and bidding on saturated freelance platforms. He offers discounts. He sends “just checking in” emails that go unanswered. Despite his technical genius, he is treated like a commodity, … Read more
Chidi spent three weeks filming high definition reels for his brand new consulting business. He bought the best lighting, used trending audio, and shared deeply researched tips on financial literacy. His engagement was decent. He got likes from his cousins, fire emojis from former classmates, and even a few shares. But when he looked at … Read more
Imagine spending three weeks meticulously crafting a “perfect” 1,500 word LinkedIn article. You research the trends, you use high quality images, and you finally hit publish. You wait. Five hours later, you have three likes (one is from your mother) and zero inquiries. Frustrated, you pivot. You spend the next day sending fifty cold Direct … Read more
Imagine spending three weeks crafting the “perfect” service offering. You design a beautiful logo, set up a sleek website, and write a caption that you are certain will go viral. You hit post on LinkedIn and Instagram, then sit back, waiting for the inquiries to flood your inbox. Two hours pass. Six hours. Twenty-four hours. … Read more
A talented graphic designer in Lagos named Tunde. Tunde spends twelve hours a day perfecting his craft. His portfolio is breathtaking. He can transform a bland brand into a visual masterpiece. Yet, every time he sends a cold pitch or comments on a LinkedIn thread, potential clients click on his profile and leave within three … Read more
Amaka is an incredibly talented Graphic Designer based in Lagos. She has spent five years perfecting her craft, her portfolio is elite, and her technical skills rival those of top global agencies. She decides to go “full-time” freelance and starts posting on LinkedIn and Instagram. Three months later, her DMs are empty. When she does … Read more
Imagine this: Tunde is an exceptional graphic designer in Lagos. His technical skills are flawless, he understands color theory better than most agency leads, and his turn-around time is legendary. He posts his portfolio daily on LinkedIn and Instagram. He uses the right hashtags. He even runs occasional ads. Yet, Tunde is struggling. He’s stuck … Read more
You spent three weeks designing the perfect logo. You curated a grid on Instagram that looks like a high end art gallery. You even drafted a bio that calls you a “Visionary Leader” and “Global Consultant.” Then, you finally hit post on your first major offer. You waited for the DMs to flood in and … Read more
Kofi spent three weeks perfecting his logo. He spent another month designing a website that nobody visited. Finally, he launched his “Social Media Management” business by posting a generic graphic on Instagram that said: “I am open for bookings.” He sat back and waited for the notifications to roll in. Silence. A week later, he … Read more
