Betterside Leadership Institute – Top Leadership Training Program in Nigeria, Africa
Amaka is an incredibly talented Graphic Designer based in Lagos. She has spent five years perfecting her craft, her portfolio is elite, and her technical skills rival those of top global agencies. She decides to go “full-time” freelance and starts posting on LinkedIn and Instagram. Three months later, her DMs are empty. When she does … Read more
Imagine this: Tunde is an exceptional graphic designer in Lagos. His technical skills are flawless, he understands color theory better than most agency leads, and his turn-around time is legendary. He posts his portfolio daily on LinkedIn and Instagram. He uses the right hashtags. He even runs occasional ads. Yet, Tunde is struggling. He’s stuck … Read more
You spent three weeks designing the perfect logo. You curated a grid on Instagram that looks like a high end art gallery. You even drafted a bio that calls you a “Visionary Leader” and “Global Consultant.” Then, you finally hit post on your first major offer. You waited for the DMs to flood in and … Read more
Kofi spent three weeks perfecting his logo. He spent another month designing a website that nobody visited. Finally, he launched his “Social Media Management” business by posting a generic graphic on Instagram that said: “I am open for bookings.” He sat back and waited for the notifications to roll in. Silence. A week later, he … Read more
Imagine a talented graphic designer in Lagos named Tunde. Tunde spent eighteen months diligently building a Twitter following of over 45,000 people. His designs are sleek, his “Day in the Life” reels are aesthetic, and his engagement rate is the envy of his peers. However, Tunde is currently struggling to pay his monthly co-working space … Read more
Sarah spent three weeks meticulously designing her website. She chose the perfect shade of royal blue, bought a premium theme, and spent hours tweaking her “About Me” page. When she finally launched her freelance consulting business in Lagos, she posted a flyer on Instagram with the caption “I am now open for business.” She waited. … Read more
The digital landscape is littered with the remains of brilliant ideas that never saw the light of day because the person behind them felt like a “nobody.” Consider the story of Chidi, a gifted graphic designer from Lagos with a portfolio that could rival top-tier agencies. When Chidi decided to go freelance, he spent six … Read more
Imagine this. Sarah is a talented graphic designer based in Lagos. She spent three years honing her craft. She knows color theory, typography, and UX design better than most veterans in the industry. Six months ago, she decided to go full-time as a freelancer. She optimized her Instagram bio, started posting beautiful carousels every day, … Read more
Imagine a young professional in Lagos or Nairobi, let’s call him Kwame. Kwame was the “star child.” He graduated at the top of his engineering class, possessed an analytical mind that could deconstruct complex algorithms in seconds, and held certifications that made his resume look like a gold-plated ticket to the C-suite. By all traditional … Read more
Malema was the brightest engineer in his firm in Accra. His technical drafts were flawless, and his ability to solve complex logistical puzzles was unmatched. However, whenever the board of directors visited from London, Malema became invisible. While his less technical but more articulate peers commanded the room, Malema sat in silence, his heart racing, … Read more
