Na wa o.

I’ve seen it time and again. A smart, hardworking person with a brilliant product or service, but when it’s time to talk money, they freeze. Their shoulders slump, their voice gets small, and they start to sound like they are begging. They’ll tell you about all the incredible things their product can do, all the problems it solves, and how it will transform their client’s life, but when the client asks, “So, how much is this thing?”… silence. Or worse, they mumble a price and then quickly add, “But… you know… we can work something out.”

See, the problem is not that you don’t know your business. You know it inside out. You can talk about the features, the benefits, the nitty-gritty details better than anyone else. But when the conversation shifts from “what it is” to “what it costs,” a switch flips in your brain. You suddenly feel like you’re trying to rob someone. You feel like a “salesperson,” and that word, for many of us, feels dirty. It feels like we are being manipulative, pushy, and just plain fake. We were raised on a diet of stories about aggressive market women and smooth-talking 419 boys, so we don’t want to be anything close to that. We want to be authentic. We want to be helpful. And we want people to buy from us because they see our value, not because we “sold” them.

And so, you find yourself doing all the hard work—creating a fantastic product, building a beautiful website, churning out content on social media, even getting potential clients to talk to you—but at the point of sale, you just can’t close. You give discounts you didn’t need to. You let clients dictate the terms. You walk away from conversations feeling like you lost, even if you technically got the deal. It’s a painful cycle, isn’t it? You feel like you are leaving so much money on the table, and it’s eating at you. Every time you lose a client to someone who is not half as good as you but just knows how to “talk,” your frustration builds. You know you are better, but you just can’t get people to see it.

This is not a mindset problem. It’s a communication problem. You don’t hate selling. You hate feeling like you’re being a fraud. You hate the idea of being pushy. You just haven’t found a way to negotiate that feels natural, honest, and aligned with your values. You haven’t found a way to close deals that feels less like “selling” and more like “helping.” And that is exactly what we are going to fix today. I’m going to give you three simple negotiation scripts. They are not magic words. They are frameworks. They are simple conversation structures that will allow you to stay in your power, articulate your value, and close deals without feeling like a fraud. You can use these scripts in conversations, in emails, and even in your proposals.

Don’t let the simplicity fool you. Each one is built on a deep understanding of human psychology, specifically how we make decisions. They are designed to move the conversation forward, address the client’s concerns before they even voice them, and position you as a trusted advisor, not just a vendor. By the time we are done, you will have the confidence to face any client, no matter how tough, and walk away with a win-win deal.

Now, before we jump in, let’s get something straight. You are not a seller. You are a problem-solver. Your product or service is a solution to a specific problem that your client has. Your job is not to convince them to buy. Your job is to help them understand how your solution will make their life better, solve their problem, and get them the result they desperately want. Once you understand this, the entire dynamic of the conversation changes. You are no longer asking for something; you are offering something of immense value. And when you come from that place, it’s not a struggle. It’s a collaboration. It’s two people working together to solve a problem.

The reason these scripts work so well, especially for people who hate selling, is because they turn the tables. Instead of you trying to convince them, you empower them to make the right decision for themselves. You give them all the information they need to say “yes” to you with confidence. You become a partner in their success.

So, let’s dive in. Grab your notebook, open a new doc, and get ready to transform the way you close deals.

The “Value Proposition” Script: When They Ask for the Price Too Early

This is one of the most common and frustrating scenarios. You’ve just introduced yourself and your business, and before you can even get into the details, they blurt out, “How much?”

This is a trap. If you give them a price at this stage, it will be a race to the bottom. They don’t understand your value yet, so they will only see the number. It will be a negotiation based on price, not on value, and you will lose. The person who gives a price first, loses. So you need to reframe the conversation. You need to make them understand that your price is not just a number; it’s a reflection of the results you can deliver. You need to earn the right to talk about the money.

You can’t just ignore their question, that would be rude. But you must pivot. You must steer the conversation back to the problem you solve and the value you provide. You want them to start thinking, “This is exactly what I need, and I’m willing to pay for it.” before they even hear the number.

Here’s the script, step-by-step:

• Acknowledge and Reframe: Acknowledge their question so they feel heard, but then immediately reframe the conversation. You want to move them from “how much?” to “what problem do you have that I can solve?”
• Drill Down on Their Problem: This is the most crucial part. You need to ask probing, open-ended questions that uncover their true pain points. You want to understand what they are struggling with, what they have tried before, and what their dream outcome looks like. The more you know about their problem, the more you can position your solution as the perfect fit.
• Connect the Problem to Your Solution: Once you have a crystal-clear understanding of their problem, you can then articulate your solution in a way that directly addresses their specific pain points. You are not just listing features; you are telling a story about how your solution will make their life better.
• Present Your Offer with a Soft Close: Now, and only now, are you ready to present your offer. But you don’t just state a number. You package it in a way that highlights the value they are getting. And then you end with a soft closing question that moves them toward the next step.

Here is what the conversation might sound like in a Nigerian context. Imagine you are a social media manager talking to a small business owner who sells shoes:

Client: “Hello, I saw your work on Instagram. It’s nice. How much do you charge to manage a page for one month?”

You: “Ah, thank you so much! I appreciate that. You know, a lot of people ask me that, and the truth is, the price for a month of management really depends on what you’re trying to achieve with your business. The cost to manage a page for someone who just wants to post pictures is very different from the cost to help a business get more sales and grow their brand. Before I give you a number that might not even be right for you, can you tell me, what’s the biggest challenge you are facing with your business right now? Are you struggling to get more followers, or are the followers not turning into paying customers? What is the main thing you want to achieve with your social media?”

This simple, yet powerful, response does so many things at once. It acknowledges their question without giving a direct answer. It re-educates them on the value of what you do. It positions you as an expert who is not just selling a service, but solving a problem. And most importantly, it puts the ball back in their court, forcing them to articulate their problem, which is exactly what you need to help them.

Once they tell you their problem—”I get a lot of likes, but no one is buying”—you can then proceed to the next steps. You’ll say something like, “Ah, I see. That’s a very common problem. Many business owners in Nigeria are facing that. They have a great product, but the social media strategy is not designed to turn followers into buyers. I’ve helped a few clients with this same problem, and the solution usually involves a specific type of content strategy and a sales funnel that leads people from ‘liking’ to ‘buying.’ If I can show you how we can do that for your shoe business, would you be open to hearing a bit more?”

Notice how you are not asking for a sale yet. You are just asking for permission to continue the conversation and show your expertise. If they say yes, you are now in a position of power. You have earned the right to talk about the price because you have clearly demonstrated that you understand their problem and have a potential solution.

The “No-Brainer” Script: When They Say Your Price is Too High

This one is a classic. You’ve done all the work. You’ve presented your offer. You’ve shown them the value, the results, the transformation. And then, they hit you with the dreaded line: “Your price is too high.”

For many of us who hate selling, this is the end of the road. We either get flustered and start justifying our price, or we immediately offer a discount. Both of these are mistakes. When you justify, you sound defensive. When you discount, you devalue your work and tell them that your initial price was not even real. The real problem is not the price; it is that they still don’t see the value. They haven’t fully connected the cost of your solution to the value of the result.

Your goal here is not to lower your price. Your goal is to increase the perceived value of your offer until the price seems insignificant. You want them to feel like saying “no” would be a mistake.

Here’s how you do it, step-by-step:

• Agree and Isolate the Objection: Don’t argue with them. Agree with them. This disarms them. It shows you are not trying to fight. Then, isolate the objection. You want to make sure the price is the only thing stopping them.
• Revisit the Cost of Their Problem: This is where the magic happens. You need to remind them of the pain and the cost of staying where they are. What is their problem costing them in time, money, and stress? You need to put a number on that cost.
• Show the Value of Your Solution (with proof): Now, show them how the value of your solution is exponentially greater than the price. You can use testimonials, case studies, or even a simple calculation to demonstrate the ROI (Return on Investment). You are essentially showing them that your price is an investment, not an expense.
• Bridge the Gap and Re-Offer: Reiterate your offer and frame it as the solution to their costly problem. You can then add something small, a bonus or a limited-time offer, that makes the decision even easier for them.

Let’s use the same social media manager example. The client says, “Ah, your price is too high. I was expecting something lower.”

You: “I hear you. I understand that the price might seem a bit high at first glance. Let’s be honest, you are in business to make money, and every kobo counts. Before we even talk about the price again, can I ask you, besides the money, is there any other thing that is making you feel like this might not be the right fit for you? Is it about the timeline, or the strategy, or something else entirely?”

This question isolates the objection. If they say, “No, it’s just the price,” you are now in a strong position.

You: “Okay, great. So it’s about the money. Let’s think about this for a second. You told me you are currently getting a lot of likes and comments, but you are not getting sales. How much do you think you are losing every month because of that? Imagine you are missing out on just 10 sales a week, and the profit on each pair of shoes is N5,000. That’s N50,000 you are losing every week, which is N200,000 every single month. My monthly fee is not even close to that, is it? So, the real cost is not my price; the real cost is staying where you are, losing sales, and missing out on the growth you want for your business. My service is designed to help you get those sales back, and so much more. In fact, one of my clients, a lady who sells handbags, was struggling with the exact same issue. In the first three months of us working together, her revenue from Instagram grew by over 60%. My fee was less than 20% of the profit she made in that same period. So, you see, the price isn’t the problem; the problem is not making the investment to get the results you want. And in this case, the result is more than worth the investment.”

This script is so effective because it moves the conversation from a price discussion to a value discussion. You are no longer defending your price; you are highlighting the cost of inaction. You are showing them the pain of staying the same and the pleasure of the transformation you can deliver. You have made the decision a “no-brainer.”

The “Takeaway” Script: When They Are Still Undecided

This is the final hurdle. The client is interested. They’ve heard your offer. They understand the value. But they are still on the fence. They say things like, “Let me think about it,” or “I’ll get back to you,” or “I need to discuss this with my partner.”

This is a classic procrastination tactic. They are not saying no; they are just delaying the decision, and that usually means a “no” in disguise. You have to take control of the conversation without being pushy. You need to give them a reason to decide now, but in a way that feels like you are doing them a favor. You need to use the power of “takeaway selling” – the idea that people want what they think they can’t have.

Here’s the script, step-by-step:

• Validate Their Hesitation: Start by validating their need to think about it. It makes you appear empathetic and understanding. You are not fighting them; you are on their side.
• Introduce a Soft “Takeaway”: This is the key part. You subtly introduce a reason why they should act now, and that reason is not a cheap trick or a discount. It’s a real and logical constraint on your end. It could be your limited availability, an upcoming price increase, or a bonus that is only available for a short time.
• Empower Them to Decide: You then give them the power to make the decision on their own terms. You make it clear that the ball is in their court and you will respect whatever decision they make.

Let’s stick with our social media manager and the shoe business owner:

Client: “This all sounds good, I like it. Let me think about it and I will get back to you.”

You: “I understand, this is a big decision, and it’s important to take your time to be sure it’s the right fit for your business. I respect that. Let me tell you this, just so you are aware. The reason I don’t work with too many clients at once is that I want to give my full attention and energy to the ones I have. I am taking on just one more client this month so I can continue to give my current clients the best service possible. I know that if we can start this week, we will be able to get your campaigns running and you can start to see results before the end of the month. So I will hold that spot for you until Thursday. If I don’t hear from you by then, I will assume you are not ready to move forward, and I will be happy to offer that spot to someone else. Does that sound fair?”

This script is pure magic. You are not begging them to say yes. You are not trying to manipulate them. You are just stating a fact about your business (limited capacity) and giving them a deadline. You are taking the pressure off of them and putting the power back in your hands. You are making your service feel exclusive and in high demand. And because people want what they can’t have, this often triggers a quick decision. They will either say “yes” now, or they will genuinely get back to you before the deadline, or they will decide to let it go, which saves you from chasing them forever. It’s a win-win.

Final Words and the Path Forward

Look, I know what it feels like to dread the sales conversation. The sweaty palms, the racing heart, the fear of rejection. We’ve all been there. But what if I told you that the sales conversation doesn’t have to feel that way? What if it could feel like a genuine, honest, and helpful chat between two people who respect each other? That’s the key. These scripts are not about being slick or sneaky. They are about being prepared. They are about having a roadmap for the conversation so you don’t get lost. They are about turning a negotiation into a collaboration.

The three scripts you have in your hand right now—The “Value Proposition” Script, The “No-Brainer” Script, and The “Takeaway” Script—are all you need to start closing more deals, faster, without ever feeling like you are “selling.” They work because they reframe the conversation. They put you in the driver’s seat. They position you as the expert, the trusted advisor, the problem-solver.

But let’s be real. Reading these scripts is one thing. Using them with confidence is another. The real power is in practice. In understanding not just the words, but the psychology behind them. It’s in knowing when to use which script and how to adapt it to your unique situation and your unique personality. It’s in moving from a place of fear to a place of power.

If you are a serious business owner or a professional who is tired of leaving money on the table, if you are ready to finally master the art of closing deals and growing your business without compromising your integrity, then I want to tell you about something I’ve created. Over the years, I’ve had the privilege of helping thousands of entrepreneurs and professionals just like you, many of them in Nigeria, to not just grow their businesses, but to truly SCALE them. I’ve seen them move from struggling to get by to building profitable, thriving enterprises. I’ve broken down all the principles, the frameworks, and the exact step-by-step processes into one comprehensive system.

This isn’t just another course. This is a complete guide to finding your unique value, creating an irresistible offer, and building a system that consistently brings you clients who are happy to pay you what you are worth. It’s for people who are ready to stop playing small and start building something that can truly transform their lives and the lives of those they care about. I’ll show you how to structure your business, how to create a predictable flow of clients, and how to price your services in a way that feels great for you and your clients. This is your chance to take everything you’ve learned here and put it on steroids.

This is the system that helped me, and so many of my students, to build a business that not only makes money but also makes an impact. It’s a complete blueprint.

If you are ready to stop the struggle and start building a business that you can be proud of, a business that gives you the freedom and financial security you deserve, then there is a path. You have a choice to make. You can take these scripts and try to figure it out on your own, or you can get the entire system, the entire blueprint, and everything you need to succeed.

If you are ready to move from a place of frustration to a place of consistent, predictable business growth, I have a special something for you. All you have to do is check it out. You can’t afford to let another week, another month, another year pass by without taking control of your financial destiny. This is your moment.

Let’s make it happen.

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